Comments on: SideWiki: What Was Google Thinking?!? http://www.hottechbuys.com/search-engines/369-sidewiki-what-was-google-thinking.php The latest tech info, bargains and reviews... Tue, 20 Sep 2011 18:00:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Van http://www.hottechbuys.com/search-engines/369-sidewiki-what-was-google-thinking.php/comment-page-1#comment-481 Van Thu, 26 Nov 2009 06:18:25 +0000 http://www.hottechbuys.com/?p=369#comment-481 Ignoring or suppressing social media is not a strategy for success. Every reason you listed here is rooted in site owner anxiety of end user empowerment which has already existed all along anyway with social media like twitter, digg, microblogging, blogging, etc. Here's a secret: you <em>never were in full control of your brand</em>. The so called spam issue has yet to materialize. But it's a bit of the pot calling the kettle black if you take a macro perspective: Who gave you the right to create a blog? You might create one to spam the internet or cause pain to other businesses by driving traffic to specific sites *gasp* possibly ones with better prices. The horror! I can't moderate what you write! (I'm laying it on thick and hope you get this, at this point). The matter of fact is that probably not even 6 months from now, the prospect of webmasters and pharma being up in arms about this will be utterly ridiculous. This is not even a necessary evolution of the web more than just an unveiling. If you do the right things (empower your users to engage on your site, respond to feedback, take it easy with the censoring, take a stab at transparency), you'll probably have little to fear from Sidewiki. Ignoring or suppressing social media is not a strategy for success. Every reason you listed here is rooted in site owner anxiety of end user empowerment which has already existed all along anyway with social media like twitter, digg, microblogging, blogging, etc. Here’s a secret: you never were in full control of your brand.

The so called spam issue has yet to materialize. But it’s a bit of the pot calling the kettle black if you take a macro perspective:

Who gave you the right to create a blog? You might create one to spam the internet or cause pain to other businesses by driving traffic to specific sites *gasp* possibly ones with better prices. The horror! I can’t moderate what you write!
(I’m laying it on thick and hope you get this, at this point).

The matter of fact is that probably not even 6 months from now, the prospect of webmasters and pharma being up in arms about this will be utterly ridiculous. This is not even a necessary evolution of the web more than just an unveiling. If you do the right things (empower your users to engage on your site, respond to feedback, take it easy with the censoring, take a stab at transparency), you’ll probably have little to fear from Sidewiki.

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